Today, I'm letting you in on two not-so-secret secrets for making your Etsy shop shine. Hold on to your hats, people. This is revolutionary.
#1 - USE THE ENTIRE CHARACTER LIMIT IN YOUR TITLE + ALL 13 TAGS.
I mean, duh, right? It seems obvious, but I see it happen ALL THE TIME. Just remember, if you're not filling up your titles + tags, you're missing opportunities to get found. I get that it's hard to come up with 13 tags. But like I've suggested in past posts, think of synonyms for the words you're currently using, and ask your friends + family how they would describe or define your products. You might also want to consider who it is for or what it could be used as. People LOVE to know what they can do with something. They may like what you offer, but not be able to clearly see themselves using or gifting it, so you need to give them a little nudge.
#2 - USE ALL 5 PHOTOS.
Groundbreaking, I know. I mean, how many ways can you possibly photograph the same item? Trust me, I get it. Sometimes it's not easy. Put your best photo as the main one, of course. Then, use up the other 4 spaces to give an idea of size + scale, or how it looks in a specific setting. If it's a piece of clothing or jewelry, show it laying flat as well as on a model. If it's a piece of art or a print, show it in a frame or hanging on a wall.
This is especially important for mobile shopping. Did you know that over 50% of Etsy's traffic is now coming from mobile devices? Did you also know that when viewing items on the Etsy App, a buyer will literally have to click "listing details" to read the info that you've typed into your description? So while you might use your description to give the specs of your item, chances are, some buyers will never even see that, so you need to give as much information through your photos as you possibly can.
I hope you're loving this series! If you want to dive even deeper + get killer biz tips sent straight to your inbox, you can sign up right here. See y'all Friday!
Want more killer tips like these directed specifically toward YOUR ETSY SHOP? I'm now offering personalized shop critiques - and they're currently only $75 until the end of March, 2016. Beginning in April, they'll be going up to $95, so you'll definitely want to get in early! You'll get your very own screen-share video where I go through your shop and make suggestions based on my own 7+ years of experience running two successful shops with over 16,000 combined sales. You'll also get access to a private Facebook group to ask me any follow-up questions you might have and connect with other sellers to get even MORE input. (This is a great place to get those "other words and phrases" from an unbiased group of lovely people who want to see you succeed!)